Google+ Adds Up

When Google+ first launched, I was skeptical. Google's record in social has been everything from terribly invasive to wholly ineffective. And my initial interactions to the user experience within Google+ left me well, non-plussed. But the more I've engaged with Google+ over the past week, the more Google's play here started to add up.

Here are 10 key takeaways from Google+ to date:

1. Google+ is not a social network, it's a sharing network.

2. Sharing is a crucial input for search engine relevance

3. Google+ will activate richer ad targeting.

4. The new Google nav bar makes Google+ very sticky.

5. Search functionality can't be far off.

6. The signal-to-noise ratio on Google+ is very favorable (for now).

7. Google+ could be a great addition to Google Apps for Business.

8. Google has learned from its past social shortcomings.


9. The privacy police will be all over Google+...

10. It's only gonna get better!


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