Top SEO Trends That Would Rule in 2018

SEO rules and practices keep changing every few months. To ensure that your website gets maximum reach and a better ranking compared to your competitors, you should focus on the latest trends that keep happening in the digital world.

As we’ve reached mid-2018, the SEO trends set for the year so far are more or less going to remain the same throughout the year. Let us figure out what the best SEO trends for the year 2018 are:

Increase in Voice Search

Compared to 2017, there is a considerable rise in the use of voice search among the users. With search engines like Google that support voice search, users find it easier to search for what they want and save time by not typing it. Online surveys claim that most of the users use this latest feature for online shopping to search for products of their choice.

Mobile-Friendly Content

The use of smartphones has been increasing in the past years. With the mobile phones that come with all the features and more compared to their larger counterparts, users tend to rely on their smartphones for almost all their needs, whether it is personal or professional.

With a hype in mobile usage, the urge to make all content mobile-friendly is high. Being mobile-friendly has also become a factor for being termed as search-friendly by the search engines. If your content is not compatible with smaller devices, this could largely impact your SEO, and thus hit you badly. Ensure that the pages are optimized for mobile users and all the content that goes live are mobile-friendly too.

Optimisation Based on User Experience

One of the latest trends that can be seen in the digital world is that the content that appears in front of you would be a reflection of what you have been searching before that. Google algorithms are smart enough to detect the user behavior and churn out the kind of content that you would be interested in.

This feature is also followed by social media platforms for an enhanced user experience, showing you the kind of content that you would want to see, rather than you being forced to scroll down in search of something interesting to read or watch.

Importance of Local SEO

Local SEO is one of the aspects that has improved the user experience. This feature is beneficial for small and large businesses alike as it shows the brand details like address, phone number and other necessary details for businesses in the same geographical region. This feature helps you find businesses and brands around your location that is relevant to your search.

Marketing Your Content

Content marketing is one of the latest SEO trends that can be observed in 2018. SEO and marketing services go hand in hand, leading to better traffic and ranking of the website. There are multiple ways of content marketing to reach your content to the mass. On-page SEO and off-page SEO are among the best techniques that can take your website to a different level.

Think Beyond Google

Though it is known that Google is the top ranking search engine, the trends have started changing slowly. The other search engines like Bing Yelp, Amazon and even digital assistants like Siri, have started taking the place of search engines. To ensure that your content reaches the users who may use any of these sources to reach to you, your content must be search-friendly beyond being Google-friendly.

Use of Long-Tail Keywords

Another trend that has been observed in the digital world is the use of long-tail keywords. This is a smart move as it improves your search results and helps you reach a better ranking on search results. This makes the search less competitive and more relevant, making your articles have a higher chance of appearing in search.

For instance, it is extremely challenging to bring your article on “Benefits of Essential Oils for Hair” on a searched keyword “essential oils”. Instead, you can set the targetted keyword as “essential oils for hair” which becomes more specific to the content you share and would bring you the right user who searches for the exact content.

The Boom of Artificial Intelligence

Artificial Intelligence or AI is no more just a term you’ve read about in sci-fi novels. Search engines like Google have come up with artificial intelligence that works just like, or even better than a human brain. This is one of the next big things that is going to rule the digital world.

Page Speed Matters

With more and more technologies and competition coming in, users prefer websites and pages that open instantly at a click, without having to wait for a minute or even seconds. The days are gone when users would patiently wait for the page to load. Ensure that the website page speed is high, which also means that the bounce rate would be low.

Use of Relevant Backlinks

Beyond all the techniques you follow to improve the SEO, relevant backlinks to your website are essential to improve the ranking of your website. With more backlinks, the website increases its credibility among both users and the search engines, making it easier for the website to position itself high on search.

Follow Each Trend and Ensure Better Ranking

All the above-mentioned trends have to be followed by the website to enhance and improve its SEO positioning. Since the trends keep changing often, there are high chances that new trends may come up in the near future. The brands have to be alert to these changes that happen in the digital world so that they don’t fall behind the competition.

With great content and the right strategies to promote your website and reach it to the target audience, there is no way your website would be termed irrelevant by the search engines. A perfect blend of these SEO strategies can ensure that your website enjoys a good ranking that stays longer, rather than a fluctuating ranking on search.

Customize your LinkedIn page and gain the professional look

While maintaining your presence over the leading social marketing website i.e. on LinkedIn, you should be very peculiar about the professional look which will resemble your business profile. To gain an attractive and professional look, you should manage your personal professional page on LinkedIn and focus on certain specific areas which demands special attention and if get optimized tend to deliver good exposure.

To begin with, you can make a start with the professional image attached to your LinkedIn profile. While fixing the profile photo, you should use any professional photo only and not any personal one. Once you are finished with the profile picture, you can make a professional short but descriptive title or headline which explains about your professional attributes. If want, you can also describe your work experience in your headline.

After the headline, you can pick a good summary for your business concern in which you can describe about your real existence and the benefits which you are going to serve to the community.

Once your summary is being updated, you should concentrate on mentioning your contact details such as Email, Messaging Id’s like Skype, Twitter; phone numbers, address, company website URL, blogs, etc. Make sure the information you submit must be correct to the best of your knowledge so that people could easily make connection with you.

Always maintain your skills and expertise and try to update them frequently. Such things will keep your profile lively and also provide you excellent exposure. To maintain more connections, you can follow LinkedIn news and follow the suiting organizations or professional to widen your circle. These activities will allow you to grab the best opportunities.

In the ongoing process of joining other groups, you should keep in mind scratching only those which suits your interest or your profession type. Don’t add uneven or irrelevant groups or companies as such thing will make your profile confusing which is not good as per professional attire.

Try to recommend people. If you recommend, you will also get recommendations which are good for your professional look.

Once you are ready with your professional look, you can straight away receive great client base and thereby good leads. If you find yourself unavailable to do such updates, you can ask a SEO company to do such things for you. The SEO Services served by the professionals will allow you to grab the best opportunities coming through the social media campaign. 

Potential Reasons Why Your SEO Strategy Isn't Working

Several marketers and blog owners have challenges to advertising their websites online. If you are running a SEO campaign, you may be thinking why you are not getting a considerable boost in targeted traffic or page rank. Although SEO can create a big difference to websites, it is not actually miracle. A effective SEO marketing needs persistence. Here are some potential factors why your SEO strategy is not working:  

Wrong Audience

Targeting the right audiences is most important for your SEO campaign. To be able for someone to even consider buying your products or examining your articles, it has to offer some sort of value to them. Use your statistics resources to decide which webpages and parts of articles entice the most guests. Create regularly and online surveys to find out more about the people who visit your web page. Understanding your viewers will help you focus on your articles more carefully.  

Wrong Keywords

Just because a search term or key expression is popular, it doesn't mean that it will work for your web page. If you boost your articles for the term "fashion styles," but your site is actually about company, the guests you get aren't going to stay for lengthy. Using the right search conditions is crucial. You can't get your web page to position for certain conditions if you don't know what those conditions are.  

No Fresh Content

posting Fresh articles regularly will help you get more  targeted traffic .While a creatively attractive web page with a professional design will help you to get better positions, it isn't enough to keep you on the top of the look for webpages.Ensure you are publishing fresh articles with useful information. No one wants to read the same information every three content.

 You're Neglecting Public Media

Social media is becoming more and more helpful for SEO and web promotion. If you're not using Social networking websites, you are losing the opportunity to get the world and communicate with your an incredible number of customers. It may take a few extra minutes to advertise your articles on websites, but plenty of it takes to discuss your newest content can have a huge benefit in the lengthy run.

SEO practices need to be regularly reevaluated and modified. A lot of aspects can enhance Internet campaign success. To be able to get greater position in Google and obtain your SEO Company objectives, you need to focus on link-building and increase your articles progression technique.

Web Solution India –Internet Marketing Agency has been a market leader in online Marketing (SEO, PPC, SMM) services since its inception in 2010. We believe in 100% client satisfaction and have delivered sizable ROI to all our clients spread across the globe.

SEO Tools and Techniques

SEO can be understood on an aerial perspective as the method of increasing the web traffic for the websites. It has become so popular and widely used these days, as companies' starts understanding the importance of gaining traffic for their websites. Though, search engine optimization has become a well known phrase among most internet users, the top search engines such as Google, Yahoo, Bing etc, does not actually disclose the techniques that they imply in ranking the websites. However, only information that people in general are able to gather is that they use something called Crawlers while arriving at the algorithmic results. Certain search engines offer a paid crawler service, where the website owners can either pay a sum of amount for getting their traffic increased or they can pay based on cost per click system.

One of the main key concepts in SEO is the keywords, which are the major source of pulling in viewers to the particular website. Here became the popularity of content creation with keyword rich texts. Choosing the right keyword that will link to the respective website is the actual challenge of every optimization writer. These keywords must be a common one that can be immediately thought of by every searcher, as well as product specific. The name of the process is called the keyword stuffing and this can be made based on the relevance of the particular web page. Making keywords for your articles is very critical and involves various major steps.

A SEO writer can either make the keyword a must in the title or in the URL of their company website. When it comes to the body of the text, a writer must ensure to repeat the keywords sparingly throughout the article, with definitely one in the introduction and one at the conclusion. Even these keywords can be used at the headings and the sub headings, with not more than once. When you choose to write a keyword with two words, make sure to use the two words consecutively in your article. Separating the keywords does not help in optimising the traffic of your website. Source

Another method for the SEO is the URL normalization method which is done based on the Meta tagging process. Though, Meta tagging is getting out of fashion now, when you opt for URL normalization, you are expected to adopt the Meta tagging process. This process involves making of multiple URLs with canonical method, which may be one of the better ways of increasing web traffic.

Learning SEO professionally is very important for becoming a professional search engine optimiser. This has a wide range of techniques involved in it, though not all can be learnt, one can at least ensure to master the few basic techniques that go with optimising your website traffic.

Google+ Adds Up

When Google+ first launched, I was skeptical. Google's record in social has been everything from terribly invasive to wholly ineffective. And my initial interactions to the user experience within Google+ left me well, non-plussed. But the more I've engaged with Google+ over the past week, the more Google's play here started to add up.

Here are 10 key takeaways from Google+ to date:

1. Google+ is not a social network, it's a sharing network.

2. Sharing is a crucial input for search engine relevance

3. Google+ will activate richer ad targeting.

4. The new Google nav bar makes Google+ very sticky.

5. Search functionality can't be far off.

6. The signal-to-noise ratio on Google+ is very favorable (for now).

7. Google+ could be a great addition to Google Apps for Business.

8. Google has learned from its past social shortcomings.


9. The privacy police will be all over Google+...

10. It's only gonna get better!


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